Your roadmap to success

Here is a good selection for you to choose from.
Take what suits you best – or let us make a suggestion.

Hire a Marketing Manager or a whole team

Your marketing made as easy as it gets

Interim Marketing Manager, part time director, outsourcing.
There are many names for this. For many small businesses there is no sense having a Marketing Director of your own. Still, someone has to keep your marketing on right track.
Here is one easy and affordable solution.

Marketing Manager

A pro Marketing Manager will see that your marketing is done as it should be. Strategy, goals, plans, analytics and reports are followed. Take Marketing Manager for part time daily, weekly, monthly or for specified projects.

Coaching

No time to find out all new bells and whistles in modern marketing? Don’t worry – we are here to help you! We will give you and your team the skills needed to run marketing independently in the future.

Training

Website development, user experience, SEO, conversion, webstores, digital marketing, content marketing, Google and Facebook marketing – you name it. We have experts to train you and your team to keep you updated.

Know where you are, where to strive to
and how to do that.

Start from the basics

Get the basics right. At least a basic strategy and marketing plan. Real branding or brand update might be your best investment.

Strategy

Strategy does not need to be a one hundred page study – actually one page should be enough. But it has to answer some basic questions – where you are, what is your business and product, who are your customers, where are you heading. What to do (and what not) to get there. We’d love to help when ever needed.

Brand

Logos, business cards, digital signatures to start with. Next letter heads, digital documents, presentations, email templates. Continued with envelopes, advertising templates, banners, note books, corporate gifts, signs, office decoration, car stickers. And a Brand Identity Plan – some kind of documentation of all that.

Message

What is your USP or unfair competitive advantage or your customer promise? And how should you communicate these to your clients? With slogans, branding, words and graphic design. In sales materials, on your website, in advertising and blog posts. And in your elevator pitch. What is your main message?

Sales

Your all income comes from sales. How small or big your business is you will need a sales process, tools and materials for that. Software, presentations, letter templates, emails, white papers, rollups, apps, product descriptions, etc. Let us streamline all this together!

Your website is the soul of your business.

Website

Your business does not exist without a proper website! Well then, how do I get one? What does that cost? How to get high in Google listings? How to keep my website active? How to find more website visitors, leads and customers?

Web design and renewal

When will my website be ready? The answer is never. Creating a new website is a good start for something to come. On the other hand there is no idea today having a total website renewal project – development and redesign should be done on a weekly or at least monthly basis. This is one of our core services.

SEO

Search Engine Optimisation takes your website high on Google lists with the selected keywords. Keyword study is also a basis for Google advertising. There are many ways of SEO and you should see this as a continuing process rather than a project – there is always something to improve. But let us get the basics done at first.

CRO

Conversion Optimation makes sure you will get the most out of your website. And turns visitors into leads, leads into clients. The main idea is to make engagement process as smooth as possible – getting interested, finding information, contacting and buying.

Great marketing news and tools for SMEs, entrepreneurs
and startups.

Digital

Who is your audience? And how to reach them? We have good news for all SME businesses – there has never been so great (and affordable) tools to target your potential clients as today. Effective marketing does not require a budget of millions that big corporations have. Here you have a good selection of tools, methods and channels. Pick those that suit you best. Or let us suggest.

Google advertising

Advertising in search results is based on the keywords you define (we are glad to help). Media expense comes from an auction run by Google but you decide the daily budget. Running, analysing and followup costs are added. All is 100% measurable. The other option is display advertising with banners or videos.

Some advertising

Most social media channels offer advertising possibilities with banners and videos – still today with reasonable costs. Excellent possibilities for targeting your own audiences. Youtube is the second biggest search engine in the world. Other great channels e.g. Facebook and LinkedIn. We would love to guide you further.

Account marketing

You don’t have to conquer the whole world, targeting to a selection of good clients is enough. Choose your potential clients and use all essential marketing tools and channels to reach them. Works best in B2B and with more valuable products.

Email marketing

Still today the most profitable way of marketing, and still growing. You might earn back 10 or 20 times your investment. Naturally the contact list is here the key to success. Easy to analyse to the single subscriber. Can be combined to all other marketing with tools like Hubspot, Keap or Mailchimp. Needs a detailed plan and someone to execute the plan. And we are here to help you.

Content marketing

If you offer interesting content (texts, pictures, videos, graphics) in blog posts, emails, on website, your target group will find you. If you offer valuable and profitable content, your audience will love you. And engage to you and buy from you. This is today the main marketing policy of many companies. A bit slow in results but a great base in creating connections with potential clients.

Growth hacking

A marketing policy where fast growth and results are the only goal. Marketing tools selected to fulfill these goals. Like emails campaigns, events, webinars, lead magnets, data analytics, product development, etc. Technical and creative skills combined. Testing, measuring and some virtual feature in the product are essential.

Analytics

Google Analytics is a free tool to follow your website traffic. Who comes to your site and what do they do there. There are other tools for this too. You need to know the results of your advertising, email campaigns and social media activities to define which actions work best

Digital consulting

Want to stay tuned what is happening in digital marketing? There are new features and possibilities launched on monthly basis. What marketing methods to use in your marketing and how? What is essential to your business? Let us tell you.

Guerrilla marketing

Use surprising and/or unconventional interactions for your marketing. Everything is based on great ideas and extraordinary execution. Something like gifts, events, new products, campaigns, virtual ads, games, PR, sponsorship – you name it. What could be better for SMEs?

Social media channels

How to use social media channels in your business? Do you have to be active in all of them? Youtube, Facebook, LinkedIn, Pinterest and others to start with.

Campaigns

A good idea is to think your marketing as campaigns. To choose products, seasons, holidays, events together with tools and channels and prepare a schedule to work with. And there you have a concrete marketing plan.

Social marketing

A new marketing policy especially suitable for SMEs. The basic idea is to first give something valuable to your potential clients – advice, connections, materials, your time or resources – to create a positive connection. Contacts will develop to clients in the future. Use some-channels and emails for this.

Combine old tricks with the new ones.

Not just digital

Is print dead? Absolutely not. All traditional marketing is still there – digital has just been an addition to all that. You still need business cards, flyers, envelopes, rollups, events, photos, product lists, gifts, videos, TV and radio and other media advertising, brochures and the whole selection of tools we have always been using.

Combine

There is no need to forget everything we have been doing in marketing. Instead, take the best of digital and combine with the best parts of traditional. Sometimes differing from mainstream is surprising and useful – send a letter on paper and in an envelope. With a postage stamp on it.

Materials

We can provide most materials you need in your marketing. Starting from flyers, letter heads, forms, envelopes, note books, gifts, white papers, brochures (on paper and PGFs) and rollups continuing with videos, photos, graphics and advertising materials. All details you are going to need in your campaigns, events, office decoration or vehicles.

Events

Nothing beats meeting your present or potential clients face to face. Live or online. Trade fairs, company events, congresses, product launches, breakfast infos, seminars. You are going to need ideas, presentations, sales materials, invitations, reminders, decoration and a lot more. Let us help.

Graphic design

A professional designer can do wanders to your sales materials. Starting from logo and branding. Brochures, banners, website, gifts, car stickers, office decoration included. This is part of our basic services. Also it is a good policy is to document everything as a corporate identity plan – also for a small business.

FAQ

Questions and answers

For how short project can I hire a Marketing Manager?

You can hire a Marketing Manager for one hour. E.G. consulting a certain defined topic online or answer some question you have. This will cost you 120 euros. Generally there is no sense hiring a Marketing Manager for an hour, but starting with half a day (500 eur) or a whole day we might get some results.

Can I hire a Marketing Manager just for one day monthly?

Yes. That is a good way of keeping your marketing on track.

Or you can hire a Marketing Manager for some days monthly, one or some days weekly, for a defined project or practically just as you wish.

One idea would be to have a Marketing Manager or Director coaching your team some days yearly.

Is there an extra cost for coaching?

Absolutely not. A hired Marketing Manager and our other experts start from the idea of delivering you and your team the skills and knowledge related to the ongoing project and needed in the future. There is no extra cost for that. If you hire our experts separately for coaching, we will invoice the time and possible materials used.

Can you help with defining the corporate strategy for my business?

Naturally yes. If you have ot defined strategy yet this is a very useful base for all marketing. A lot of unnecessary expenses can be avoided when goal are crystal clear to everyone.

Do you really offer 500 eur for hiring a Marketing Manager?

Yes we do! When you first time hire our Marketing Manager, Director or other experts for a period of one day or longer, we will cover the first 500 eur of your invoice.

Is print really dead?

Absolutely not. You still need your business cards, brochures, flyers, envelopes, rollups, car stickers, catalogs, letter heads, etc. Perhaps advertising in newspapers or magazines as well. Try combining – utilise ready made digital material in printing.

Can good content improve my SEO score?

Yes, that is the idea, good content is essential both for SEO and your website visitors. Google is pretty wise to understand what your visitors are looking for. Good content contains essential information to your clients and your important keywords for Google to find. In addition to content important are technical points like naming and domain. Third part of SEO are links.

What is the best advice for a newbie?

Start with defining a strategy at least briefly. We can help you with questions or a template. Next steps are branding, message and website. Contact us and we will guide you further.

Do you provide full service?

Yes. We will help you with strategy and branding as well as digital and traditional marketing. You can outsource your marketing to us, but we also like specified projects and different combinations together with your own staff. Sometimes it is most efficient that we find a local partner near you, like an event organiser or a catering company.

Can you boost my business fast?

Yes we can! There are tools for fast results and slower methods as well. Website projects, lead magnets, emails, events, blog posts and social networks may give results almost overnight. While content marketing and SEO are surely profitable in the long run.

Should I be on every Social Network?

No, that is not essential. Choose the ones that are important to you, and which you can handle properly. Also here we can assist you.

The biggest mistakes I can make?

Avoid hassling here and there. If you do not concentrate in the essential, you will occupy your resources (you and your people) and spend your money into nonsense. Very often for a SME general media advertising (digital or traditional) does not bring anything and all money is wasted. Ask us and let us guide you further. A question does not cost you anything at all!