About prices and best practices

How to get the best result of marketing

Marketing Manager

Many ways to make use of your hired Marketing Manager or Director

Option 1: Take a whole day marketing session for yourself or with your management team, 2 to 4 times a year, to keep your marketing on track. Cost just some thousand euros per year.

Option 2: Hire a Marketing Director to back you up half a day monthly. Cost 500 eur per month.

Option 3: Half or one whole working day monthly to keep your marketing projects going and in right direction. Cost 500 to 1.000 eur monthly.

Option 4: One weekly working day for various purposes. Cost arund 4.000 eur per month.

Option 5: Half day Marketing Manager to get your marketing on next level. Cost around 8.000 monthly.

Option 6: Any combination of the options above. You might also have Marketing Manager as a member in your managemebnt board. Could be included in options above.

Note: Cost estimates VAT excluded.

Coaching

You can have our hired Marketing Manager also coaching you or your organisation. In most cases we work with the idea of giving the company employees the skills and knowlege needed for modern marketin. Making our influence unnecessary in the future.

Normally there is no extra cost for this.

Mentoring

You can have our hired Marketing Manager also coaching you or your organisation. In most cases we work with the idea of giving the company employees the skills and knowlege needed for modern marketin. Making our influence unnecessary in the future.

Normally there is no extra cost for this.

Training

We also provide individual or team training about marketing related topics – especially those around digital marketing, analytics, sales tools, graphic design and website development.

All training is tailormade. Please, tell us about your needs and ideas. Training may be individual or with a team. It can be face to face or online. Different materials can be included. We will give you an offer based on your needs.

Strategy and marketing message consultation:: Starting 500 eur per half day. Could be included in a Marketing Manager project.

Branding package: Including logo design, logo originals, business cards design, email signature and basic letter heads, starting 2.800 eur. Additional: Name and domain consulting.

Sales: Sales consultancy, tools and materials starting 500 eur per half day. Examples: Flyer, white paper and sales documents design starting 600 eur, presentation templates from 800 eur. Ask for a detailed estimate.

Note: Cost estimates VAT excluded.

Foundation

Strategy: A strategy is a must. Actually every company has a strategy whether it is properly defined or not. There is a business idea, there are at least thoughts of product, delivery, customers and corporate culture. Here is perhaps your best chance to earn and save money – concentrate in most essential and profitable and avoid unnecessary mess-up. Strategy is your bedrock – even a simple one-pager. But written down. You might have it done already, but we would love to help if needed.

Brand: There is wisdom in putting some effort in the name, domain and logo of your business. With these three you can communicate your style and credibility. Add here business cards and email signature and the situation is well under control. Everything else you can do tomorrow. Our comment: You are going to need a professional designer here.

Message: It is worth while using some days with your team to define your story to the potential customers. Here you are building the basis of all your advertising and marketing. An experienced Copywriter or Marketing Manager and a Graphic Designer may earn you small fortune.

Website

Website is the center of your business

Website: This is where you have to shine. Here you tell your story, create your credibility, provide information and get contacts. Or even make most of your sales. Your website should also tell about your style and company culture. Website could be anything from a simple one pager (we do not recommend) to thousands of pages. Thus cost of a design project could be from a few thousad euros up. Let us talk and we will give you an estimate.

Website renewal: There is no sense in a renewal project of tens of thousand euros or dollars or pounds. Rather you should see website renewal as a continuing process, there is always space and need for improvement.

Depending on your site you could consider using some hundreds or thousands monthly to keep your site updated. Start with an audit – we will give you an estimate and suggestions how to contunue.

SEO: How to improve your Google ratings? Which is pretty much the same as how to serve your clients better. There are technical points and content details. This is also something that never comes ready. Depending on your site you might use some hundreds or thousands per month at least for a period. We can have a look at your site and make a suggestion.

CRO: This is also something that can always be improved. And every improvement brings you money. At least to a certain point. Normally in some months you should get the main points done, budget again some hundreds or thousands per month depending on your site.

Digital marketing

Your best chances for great success are here.

Google search advertising, Facebook and LinkedIn advertising, display advertising, remarketing, content marketing, email and blog posts, marketing automation and so much more.

You can easily get lost in this digital jungle if you do not know what you are doing. But the chances are great especially for a SME business. The keyword is targetting and with these tools you can reach your audience better than ever before. Even the smalles target groups.

Strategy is your starting point – which products, to whom and how. There is no way a SME company could handle all digital channels and tools, so you have to make choises. This sounds like a digital marketing plan is needed and that is the case. But do not worry, we will help.

Options are so many that giving any general cost estimates is impossible. But you’ll have all the information when a plan is about to get in shape. An you have total control to all costa – you can decide the budget on daily basis.

We suggest you take a new perspective on marketing. Think of how much are you willing to invest in marketing on a daily, monthly or yearly basis, whether it is hundreds, thousand or tens of thousands euros, dollars or pounds. Then follow the costs and outcome carefully, and make changes based on your results.

Website renewal: There is no sense in a renewal project of tens of thousand euros or dollars or pounds. Rather you should see website renewal as a continuing process, there is always space and need for improvement.

PPC stands for pay-per-click, a model of internet marketing where you pay each time your ads are clicked. This way you are buying visits to your website.

The cost for one click is decided in an auction and can be anything from cents per click to euros or dollars per click. You’ll set a maximum bid, a daily and monthly budget. This media money goes to Google, Youtube, Facebook LinkedIn or other channels.

In addition you will need someone to plan and execute your campaigns, plan and prepare the ads, and to monitor and adjust your activities on a daily or at least weekly basis. This campaign management cost is normally 20 to 40% of total budget depending very much on the size of media budget and the number of activities inside the campaign.

There are other ways to pay the media costs – e.g. you could pay for each real contact or client you will get. Naturally a bit more that per clicks.

All other digital marketing is mostly work, work and work. Design, copywriting, photos, videos, illustrations, campaign management, analytics and a lot more. See more detailed descriptions on our Services page.

Our typical invoice is around 100 eur/dollar per hour depending on the size and length of the project. The cost are always agreed with you before the start of the project – you’ll know exactly what you pay for and how much.

You or your group can also do a great deal yourself – texts, product descriptions, emails, blog posts to mention something. Very often the most effective way is you do the ground work and we will fine-tune the material to be published.

Let us guide you in this digital jungle. Ask us what you need to know – that will not cost you anything!

Remarketing

Having SME businesses in mind this is something we need to mention in particular – remarketing. You can shoe ads to those who have been visiting your website already. They will see your ads around the internet and you can define who, when and which ads. You know which products or services they have been interested in so you can make special offers just for them. And you do not pay for showing your ads, only for clicks.

Especially suitable for SMEs, don’t you think?

And so much more

You still need all the old tricks as well.

Well, today everything in marketing is digital and print is history?

You still need business cards, letter heads, envelopes, flyers and brochures. Events are never out of date and for those you are going to need rollups, decoration, presentations, gifts, posters, videos and photos.

Media advertising might be worth considering – like TV, radio, newspapers and magazines.

Not to forget so many others, like catalogs, product descriptions, white papers, stickers, clothing, office decoration, signs, flags, mugs, discount cards, invoices, offer templates and you just name it.

We can assist you with most of your needs.

Concentrate

There is an old saying that half of your marketing is wasted. The challenge is to know which half.

You have so many ways to do your marketing. Finding your way in this maze is challenging. We want to remind you abut your strategy you hopefully started with. There you have your guide lines. Make a plan and stick to that, very likely every step out of that predefined route are wasted time, resources and money.

Take a minute to get to know us

the people behind beyond

About prices and best practices

How to get the best result of marketing

Marketing Manager

Many ways to make use of your hired Marketing Manager or Director

Option 1: Take a whole day marketing session for yourself or with your management team, 2 to 4 times a year, to keep your marketing on track. Cost just some thousand euros per year.

Option 2: Hire a Marketing Director to back you up half a day monthly. Cost 500 eur per month.

Option 3: Half or one whole working day monthly to keep your marketing projects going and in right direction. Cost 500 to 1.000 eur monthly.

Option 4: One weekly working day for various purposes. Cost arund 4.000 eur per month.

Option 5: Half day Marketing Manager to get your marketing on next level. Cost around 8.000 monthly.

Coaching

You can have our hired Marketing Manager also coaching you or your organisation. In most cases we work with the idea of giving the company employees the skills and knowlege needed for modern marketin. Making our influence unnecessary in the future.

Normally there is no extra cost for this.

Mentoring

You can have our hired Marketing Manager also coaching you or your organisation. In most cases we work with the idea of giving the company employees the skills and knowlege needed for modern marketin. Making our influence unnecessary in the future.

Normally there is no extra cost for this.

Training

We also provide individual or team training about marketing related topics – especially those around digital marketing, analytics, sales tools, graphic design and website development.

All training is tailormade. Please, tell us about your needs and ideas. Training may be individual or with a team. It can be face to face or online. Different materials can be included. We will give you an offer based on your needs.

Strategy and marketing message consultation:: Starting 500 eur per half day. Could be included in a Marketing Manager project.

Branding package: Including logo design, logo originals, business cards design, email signature and basic letter heads, starting 2.800 eur. Additional: Name and domain consulting.

Foundation

Message: It is worth while using some days with your team to define your story to the potential customers. Here you are building the basis of all your advertising and marketing. An experienced Copywriter or Marketing Manager and a Graphic Designer may earn you small fortune.

Website

Website is the center of your business

Website renewal: There is no sense in a renewal project of tens of thousand euros or dollars or pounds. Rather you should see website renewal as a continuing process, there is always space and need for improvement.

Depending on your site you could consider using some hundreds or thousands monthly to keep your site updated. Start with an audit – we will give you an estimate and suggestions how to contunue.

CRO: This is also something that can always be improved. And every improvement brings you money. At least to a certain point. Normally in some months you should get the main points done, budget again some hundreds or thousands per month depending on your site.

Digital marketing

Your best chances for great success are here.

Google search advertising, Facebook and LinkedIn advertising, display advertising, remarketing, content marketing, email and blog posts, marketing automation and so much more.

You can easily get lost in this digital jungle if you do not know what you are doing. But the chances are great especially for a SME business. The keyword is targetting and with these tools you can reach your audience better than ever before. Even the smalles target groups.

Strategy is your starting point – which products, to whom and how. There is no way a SME company could handle all digital channels and tools, so you have to make choises. This sounds like a digital marketing plan is needed and that is the case. But do not worry, we will help.

Options are so many that giving any general cost estimates is impossible. But you’ll have all the information when a plan is about to get in shape. An you have total control to all costa – you can decide the budget on daily basis.

Website renewal: There is no sense in a renewal project of tens of thousand euros or dollars or pounds. Rather you should see website renewal as a continuing process, there is always space and need for improvement.

PPC stands for pay-per-click, a model of internet marketing where you pay each time your ads are clicked. This way you are buying visits to your website.

The cost for one click is decided in an auction and can be anything from cents per click to euros or dollars per click. You’ll set a maximum bid, a daily and monthly budget. This media money goes to Google, Youtube, Facebook LinkedIn or other channels.

Remarketing

Especially suitable for SMEs, don’t you think?

And so much more

You still need all the old tricks as well.

Well, today everything in marketing is digital and print is history?

You still need business cards, letter heads, envelopes, flyers and brochures. Events are never out of date and for those you are going to need rollups, decoration, presentations, gifts, posters, videos and photos.

Media advertising might be worth considering – like TV, radio, newspapers and magazines. Not to forget so many others, like catalogs, product descriptions, white papers, stickers, clothing, office decoration, signs, flags, mugs, discount cards, invoices, offer templates and you just name it.

Concentrate

There is an old saying that half of your marketing is wasted. The challenge is to know which half.

Take a minute to get to know us

the people behind beyond

Head office

Site links

Services for you

Blog insights

You cannot outsource marketing

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Media advertising might be worth considering – like TV, radio, newspapers and magazines.

Not to forget so many others, like catalogs, product descriptions, white papers, stickers, clothing, office decoration, signs, flags, mugs, discount cards, invoices, offer templates and you just name it.